The Société Elizabeth Fry du Québec is a community organization founded in 1977. Their mission is to help women who have, had and might have problems with the criminal justice system and who are determined to change. DJÖYN collaborated with the SEFQ team and conducted a thorough branding consultation with both the members and the incarcerated women, to create a versatile uplifted identity that serves the women, the members, the partners and the general public of the organization.

Montréal, Canada / 2019
Digital Material
Print Material
Visual Identity
Brand Strategy