MTLex is a modern law boutique founded in Montréal by three young lawyers - Elsa Rizkallah, Alexandre Ricci and Yoann Gauthier. Inspired by the city, MTLex is 'MTL' for Montréal and 'Lex' for law in Latin and provides legal services adapted to the needs of startups and SME. The firm collaborated with DJÖYN to create their logo, that was designed by customizing a module extracted from the emblem of the city itself, resulting in a logotype for a local, balanced and accessible brand.

Montréal, Canada / 2017
Visual Identity
Brand Strategy