Massoud Orthospace (M.O.) is an orthodontic clinic in Beirut that provides various treatments aiming to enhance the natural beauty of patients and to strengthen their well-being. The brand identity was designed around M.O.'s practice philosophy: 'remodelling the orthodontic treatment into a memorable and positive experience' and presents a visual language that appeals to both adults and children. The objective was to communicate the relaxing atmosphere, care and special journey that patients experience at M.O.