JÖLY is a collaboration between Jöelle & Lynn - two graphic designers fascinated with sketchbooks, letters, textures and book binding. The brand set up an online shop on Etsy.com as a platform for experimenting with recycled material, paper, threads and bone folders. JÖLY's visual identity was crafted to reflect its vision and its products that are simple, yet embrace the charm, character and uniqueness of handmade items.


Montréal, Canada / 2016
Packaging Branding
Print Material
Visual Identity
Brand Strategy