Innovent by Ghada Hobeika is a project and event conception company based in Montréal. It specifically targets the Lebanese community in Canada, from private companies, to public and non-profit organizations and even individuals seeking to create events with one-of-a-kind signature experiences. The brand's logo was designed with a versatile sans serif font of progressing thicknesses, combined with Arabic diacritics, to reflect the multi-cultural aspect of Innovent in representing East and West, Arabic and Latin, harmony and collaboration.

Montréal, Canada / 2017
Digital Material
Print Material
Visual Identity
Brand Strategy