Blueberry Square (BBS) is a food district that blends a cluster of quality restaurants, offering its customers diverse culinary experiences. To reflect BBS' congenial and light-hearted environment, its identity was built around a colour combination that emits joyful vibes. The brand's visual system is based on a series of memorable molecules that individually express a concept, and as a whole, shape the BBS culinary and social getaway feel.

Dbayeh, Lebanon / 2012
Environmental Graphics
Digital Material
Print Material
Visual Identity
Brand Strategy