Altima Telecom is a Montréal-founded company that primarily offers internet, IPTV and telephony services. Altima collaborated with DJÖYN and designer Lara Younes to uplift its visual identity, brand guidelines and to establish a clear brand essence and strategy. The uplifted identity was launched with a Fall 2018 campaign in Montréal, Quebec City, Toronto and London, highlighting a super bundle with a competitive price offering. The campaign featured Altus, the new brand mascot, and was promoted via OOH advertising -- on bus shelters, bus kings, street columns, superboards and inside metro stations.

Montréal, Canada / 2018
Digital Material
Print Material
Visual Identity
Brand Strategy