LO is a business woman by profession and a multi-disciplinary artist by heart, practicing in her free time drawing, calligraphy, ceramics and photography. Her vision is to craft works that incite emotions, curiosity and self-expression. The brand strategy behind LO’s visual identity aimed to design a signature for her works to harmonize them under one umbrella, without compromising the uniqueness and difference of each piece or medium. The result was a discrete, confident and flexible emblem open for endless experimentation.

Montréal, Canada / 2016
Print Material
Visual Identity
Brand Strategy